Traditional Marketing refers to brand promotion on offline channels that were around before the rise of the internet. Think billboards, flyers, and radio spots.
Because information wasn’t as easily accessible and readily available, the majority of traditional marketing relied on outbound tactics such as print, television ads, and billboards.
- Burger King
- Magazines for Women
- Branded Magazines
Inbound marketing, on the other hand, is focused on attracting customers rather than interrupting them. The majority of inbound Marketing tactics fall under digital marketing, as consumers are empowered to do research online as they progress through their own buyer’s journey.
Inbound is built on three pillars: Attract, engage, and delight. Your initial goal is to create valuable content and experiences that resonate with your audience and attract them to your business.
- smart mug
- Kuno creative
- Salted Stone.
Out bound Marketing refers to intrusive promotion, such as cold calling, email blasts to purchased lists, and print ads.
This marketing method is called “outbound” because it involves pushing a message out to consumers to raise awareness on your products or services — regardless of consumer interest.
- WebFX - Best marketing company for most businesses
- SeeResponse - Feature of preview window
- To build Strong business relationships through effective contributions.
Digital Marketing is the opposite of traditional marketing, leveraging technology that didn’t exist traditionally to reach audiences in new ways. This type of marketing encompasses all marketing efforts that live online.
Businesses leverage digital channels, such as search engines, social media, email, and websites to connect with current and prospective customers.
- SEO Discovery.
- Conklin Media.
Search Engine Marketing
Search engineMarketing or SEM, includes all strategies used to ensure your business is visible on search engine results pages (SERPs). With SEM, you can get your business in the number one spot when a user searches a particular keyword.
To get started with SEO, you must familiarize yourself with and produce content for search engines to index.
Pay-per-click SEM involves bidding on keywords to get your ads placed, through platforms like . There are also add managment tools to make creating and managing PPC campaigns a breeze.
Content marketing is a key instrument in inbound and digital marketing because it’s one of the best ways to attract your target audiences.
It involves creating, publishing, and distributing content to your target audience through free and gated channels, such as social media platforms, blogs, videos, ebooks, and webinars.
With content marketing, the goal is to help your audience along their buyer’s journey. First, identify common FAQs and concerns your buyers have before they are ready to make a purchase.
Then, create an editorial calendar to help you create and manage your content. It also helps to have a content management system (CMS) to make publishing easy.
- WordPress. ...
- WordPress. ...
With platforms like Facebook, Instagram and Twitter, brands can promote their business and engage with audiences on a more personal basis.
However, with social media, two things are key to success: relevant content and consistency.
No one logs on to social media looking for something to purchase, it’s important to balance promotion with entertainment. Compelling images and captions that encourage your audience to like, share and comment will bring your brand that much closer to gaining a customer.
According to a 2021 Wyzowl study, 87% of marketers say using video in their marketing stratergy. has a positive ROI. Whether it’s for your website, YouTube channel, email list, and/or social media following, video can boost brand awareness, generate conversions, and close deals.
Some video marketing apps even allow you to analyze, nurture, and score leads based on their activity.
- Voy media.
- Yum Yum.
- Pop Video.
Email Marketing connects brands to leads, prospects and customers via email.It can be used to increase brand awareness, generate traffic to other channels, promote products or services, or nurture leads toward a purchase.
Email regulations like the GDPR and require brands to comply with responsible commercial email practices, which boil down to three principles:
- Media and Entertainment
- Food and Drink
Conversational Marketing is the ability to have 1:1 conversations with your audience across multiple channels – meeting customers how, when, and where they want. It is more than just live chat it extends to phone calls, texts, Facebook Messenger, email,slack and other channels.
When you’re getting started, you’ll first identify which channels your audience is on. The challenge, though, is being able to manage multiple channels without slow response times, internal miscommunication, or productivity loss. That’s why it’s important to use conversational marketing tool, such as a unified inbox, to streamline your efforts.
- Personalization — For Hims.
- Lead generation — Formidable Forms
- Social Media Chat — WHO + WhatsApp
BUZZ marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service a brand is about to launch.
- Klient Boost
- Infuse media
- Dash Clicks
Influencer Marketing is designed to tap into an existing community of engaged followers on social media. Influencers are considered experts in their niches and have built loyalty and trust from an audience you might be trying to reach.
To get started with influencer marketing, you must first build your influencer marketing stratergy and define what type of influencer you’re targeting. Then, you’ll want to create criteria for your influencer to ensure they align with your strategy and budget. Factors to consider include their niche, the size of their audience, and their current metrics.
- Viral Nation
- The Influencer Marketing Factory
- The Influencer Marketing Factory
With any marketing strategy, your goal is to attract and retain customers. However, each type of marketing focuses on a specific stage of the buyer’s journey. It focuses on the attract and convert phases to turn strangers into sales-qualified leads.
What differentiates it from other marketing types is that it extends beyond the marketing team, often involving collaboration with customer service and success teams. Why? Because satisfied customers are the biggest promoters.
Acquisition marketing can involve a number of tactics to turn a website into a lead generation engine, including offering freemium products, launching education hubs, tightening the copywriting on the site, and lead optimization.
Contextual marketing is targeting online users with different ads on websites and social media networks based on their online browsing behavior. The number one way to make contextual marketing efforts powerful is through personalization.
A combined with powerful marketing tool, such as smart CTAs can make a website seem more like a “choose your own adventure” story, allowing the user to find the right information and take the right actions more effectively.
Contextual marketing takes strategy and planning, so start off on the right foot by accessing HubSpot’s .
- Google AdWords (now, Google Ads): Undisputed leader as Contextual Advertising Platform
- Clicksor: Contextual Advertising and Behavioral Marketing
Personalized marketing aims to create a tailored marketing experience for every user who comes across your brand.
This can be as simple as adding a user’s name in the subject line of an email or sending product recommendations based on past purchases. Software products make it easy for marketers to target their B2B or B2C customers with powerful audience insights.
While it might seem a tad bit creepy, most consumers are OK with it if it makes for a better shopping experience. A reported that 79% of consumers felt brands knew too much about them. Yet, 90% of them were still willing to share information about their behavior and preferences for a cheaper, easier, and more enjoyable purchasing journey.
- Marie Curie
Brand marketing is shaping your brand’s public precptions and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration.
The goal here is to be thought-provoking and generate discussion so that your brand is remembered and associated with positive sentiment.
To begin brand marketing, you need to deeply and what resonates with them. You must also consider your position in the market and what makes you unique from your competitors. This can help shape your values and what you stand for, giving you fodder for story telling
- Tenet Partners
- Tenet Partners
Stealth marketing occurs when brands promote their products or service to consumers who don’t realize they’re being marketed to. For instance, when you’re watching a television show, and see a branded product integrated into the shot.
Before influencers were subject to ad disclosure regulations, they often used stealth marketing to advertise sponsored products.
For this marketing style to work, brands have to find opportunities that align with their brand identity and values.
m to your business.
Guerrilla marketing is placing bold, clever brand activations in high-traffic physical locations to spread brand awareness.
Examples of guerilla marketing include altering outdoor urban environments, promoting during a live event without permission from sponsors or organizers, public stunts, and treasure hunts.
It can be a cost-effective way to garner widespread attention. However, it also has the potential to go left if its misunderstood by the audience or interrupted by weather conditions, law enforcement or other factors beyond the brand’s control.
- National Geographic Museum
- Hopi Hari
Native marketing occurs when brands customize their ads to fit the feel, look, and function of the platform on which they’ll be published.
Often, brands collaborate with publishers to create and distribute sponsored content to their audience. The goal is, by leveraging the brand’s editorial expertise and creating non-disruptive ads, it will increase conversion rates or create some brand awareness.
- HDFC Bank
- Reliance Industries
When a business rewards another brand – called an affiliate or affiliate partner – with a commission for each purchase made by a customer through the affiliate’s promotion tactics, that Affiliate Marketing.
It’s popular among influencers but can also be used by brands to promote products or services that align with their own.
If you already have marketing assets that are performing well, such as a website that generates leads or an engaged social media network, affiliate marketing is a great way to further leverage those assets. Choose a product or brand that closely aligns with what you sell – but does not compete with you – and promote it to your audience.
On the flip side, it’s a cost-effective method of spreading brand awareness and a good alternative to influencer marketing. You can to generate more revenue. And the best part is that every business can design its own rules when launching an affiliate program.
- Flipkart Affiliate.
- Amazon Associates
- BigRock Affiliate
Partner marketing, also known as co Marketing, is a marketing collaboration between brands where they partner up on a marketing campaign and share the results. It’s a great lead generation tool that allows brands to tap into an audience they may not have reached yet.
- GoPro and Redbull
- Casper and WEst ELM
- BMW and Louis Vuitton
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- Secure Code Warrior.
Account -based Marketing
Account-based marketing (ABM) is a hyper-focused marketing strategy where teams treat an individual prospect or customer like their very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.
This strategy allows brands to design personalized campaigns for their ideal clients and dedicate their time and resources to prospects exhibiting high-intent behaviors.
- 6sense RevenueAI
- Terminus Engagment Hub
In contrast to acquisition marketing where the focus is on acquiring new customers, customer marketing is focusing on retaining your existing customers. The end goal is to delight your customers with your product or service as well as excellent customer service to turn them into brand advocates.
The cost of acquisition is much higher than the cost to retain or upsell existing customers, so brands can benefit from investing in this type of marketing.
Whose opinion do you trust more: Your friend’s or a brand’s? The answer is obvious.
That’s why word-of-mouth marketing is so powerful. While you can’t force it to happen, you can position your brand in a way that makes it easier to do so, like:
- Creating shareable, viral-worthy content.
- Offering referral and loyalty programs.
- Requesting reviews after providing a product or service.
- Lush Loyalty.
- Netflix. ...
- Dunkin' Donuts
It’s not focused on short-term wins or sales transactions but rather on creating brand evangelists who will promote the brand.
- Southwest Airlines,
- Sendoso and
- Southwest Airlines,
- Smile Direct Club Shares UGC on website
- GoPro's Social Media Customer Photos.
- Nike's “Better For It” Women Empowerment Campaign.
Some brands target college students, and who better to market to them than their peers?
Campus marketing is the process of promoting products or services to students on campus. It often involves brand ambassadors who bring awareness to the business.
You’ll often see campus marketers promoting products at event booths, hosting their own events, and handing out giveaways.
- Procter & Gamble.
- American Express.
- General Mills.
Proximity marketing is a local and highly targeted marketing strategy that uses users’ location to show them relevant product or service promotions.
For instance, if you’re walking by an ice cream shop, you may receive a notification of a special discount for a flavor at that shop. There are a few ways to use proximity marketing:
- Bluetooth beacons
- QR codes
- Amazon Go
You’ve got an event coming up to launch a new product. Now, how do you get your target audience to show up? That’s event marketing
It requires brands to plan a promotion strategy, develop creative assets to create anticipation, and determine the right channels to spread awareness.
An event – whether it’s a workshop, seminar, trade show, conference, or pop-up shop – helps brands connect directly with their target audience and build lasting relationships.
- DNA Entertainment Network
- Fountainhead MKTG.
Interactive marketing is a trigger-based marketing strategy that creates a dialogue between a brand and its audience. The brand adapts its approach based on the user’s behavior.
For instance, let’s say you’re on a bookstore website and searching for a memoir. The next time you log on, you may see recommendations for more memoirs from other authors. This strategy meets consumers where they’re at and adjusts to meet their needs.
- SEO Discovery
- Conklin Media
Global Marketing is the process of scaling your marketing efforts to appeal to global audiences. However, it does require lots of market research to determine where a product or service may best resonate and how to market it to reach business goals.
Take, for instance, a food company based in Germany. If the team decides to expand to the United States, there may be changes in menu items, packaging, pricing and advertising to better reflect the audience.
- Red Bull
Multicultural Marketing is devising and executing a marketing campaign that targets people of different ethnicities and cultures within a brand’s overarching audience.
It involves in-depth research to understand those communities needs and values, and figuring out the right messaging to resonate with that group.
- Apple Inc.
Unlike informative marketing,it taps into users’ emotions. It aims to make an audience feel something, associate those emotions with a brand, and trigger desired actions.
There are many techniques, including the scarcity principle or adding .99 to a price, that can aid in persuading consumers to purchase a product or service.
However, it only works if you understand your buyer persona and know what will resonate with your target audience.
With brands tie themselves to social issues while promoting their goods. For instance, your favorite brand may advertise that a purchase from their brand will result in a donation to a certain charity.
It can also go beyond a campaign. Some brands’ entire identity aligns with a particular issue. For instance, luxury jewelry brand civil donates 20% of its profits to underrepresented founders and entrepreneurs.
- Alex's Lemonade Stand.
- Aerie REAL
- Box Tops for Education.
Controversial marketing uses controversial topics to drive attention to marketing campaigns. It doesn’t aim to polarize audiences, but rather grab their attention and spark discussions.
There are pros and cons to this approach. On one hand, it has the potential to go viral and generate some buzz around your brand. However, there’s a risk that you turn off potential customers and negatively impact your brand’s image
- Nike's "Believe in Something
- Burger King's "Whopper Neutrality
- Weight Watchers' partnership with DJ Khaled
Field marketing, a.k.a field selling, is a traditional form of marketing that involves going out to promote your products or services directly to your target audience. You can do this by distributing product samples, offering product demos, or leafleting in a community.
- Social media marketing
- Search engine optimization
- Paid media advertising.