Inbound marketing, on the other hand, is focused on attracting customers rather than interrupting them. The majority of inbound Marketing tactics fall under digital marketing, as consumers are empowered to do research online as they progress through their own buyer’s journey.

Inbound is built on three pillars: Attract, engage, and delight. Your initial goal is to create valuable content and experiences that resonate with your audience and attract them to your business.

Digital Marketing is the opposite of traditional marketing, leveraging technology that didn’t exist traditionally to reach audiences in new ways. This type of marketing encompasses all marketing efforts that live online.

Businesses leverage digital channels, such as search engines, social media, email, and websites to connect with current and prospective customers.

Content marketing is a key instrument in inbound and digital marketing because it’s one of the best ways to attract your target audiences.

 It involves creating, publishing, and distributing content to your target audience through free and gated channels, such as social media platforms, blogs, videos, ebooks, and webinars.

 With content marketing, the goal is to help your audience along their buyer’s journey. First, identify common FAQs and concerns your buyers have before they are ready to make a purchase.

 Then, create an editorial calendar to help you create and manage your content. It also helps to have a content management system (CMS) to make publishing easy.

According to a 2021 Wyzowl study, 87% of marketers say using video in their marketing stratergy. has a positive ROI. Whether it’s for your website, YouTube channel, email list, and/or social media following, video can boost brand awareness, generate conversions, and close deals.

Some video marketing apps even allow you to analyze, nurture, and score leads based on their activity.

Conversational Marketing is the ability to have 1:1 conversations with your audience across multiple channels – meeting customers how, when, and where they want. It is more than just  live chat it extends to phone calls, texts, Facebook Messenger, email,slack and other channels.

When you’re getting started, you’ll first identify which channels your audience is on. The challenge, though, is being able to manage multiple channels without slow response times, internal miscommunication, or productivity loss. That’s why it’s important to use conversational marketing tool, such as a unified inbox, to streamline your efforts.

Influencer Marketing is designed to tap into an existing community of engaged followers on social media. Influencers are considered experts in their niches and have built loyalty and trust from an audience you might be trying to reach.

To get started with influencer marketing, you must first build your influencer marketing stratergy and define what type of influencer you’re targeting. Then, you’ll want to create criteria for your influencer to ensure they align with your strategy and budget. Factors to consider include their niche, the size of their audience, and their current metrics.

Contextual marketing is targeting online users with different ads on websites and social media networks based on their online browsing behavior. The number one way to make contextual marketing efforts powerful is through personalization.

A combined with  powerful marketing tool, such as smart CTAs can make a website seem more like a “choose your own adventure” story, allowing the user to find the right information and take the right actions more effectively.

Contextual marketing takes strategy and planning, so start off on the right foot by accessing HubSpot’s .

Brand marketing is shaping your brand’s public precptions and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration.

The goal here is to be thought-provoking and generate discussion so that your brand is remembered and associated with positive sentiment.

To begin brand marketing, you need to deeply  and what resonates with them. You must also consider your position in the market and what makes you unique from your competitors. This can help shape your values and what you stand for, giving you fodder for story telling

Guerrilla marketing is placing bold, clever brand activations in high-traffic physical locations to spread brand awareness.

Examples of guerilla marketing include altering outdoor urban environments, promoting during a live event without permission from sponsors or organizers, public stunts, and treasure hunts.

It can be a cost-effective way to garner widespread attention. However, it also has the potential to go left if its misunderstood by the audience or interrupted by weather conditions, law enforcement or other factors beyond the brand’s control.

When a business rewards another brand – called an affiliate or affiliate partner – with a commission for each purchase made by a customer through the affiliate’s promotion tactics, that Affiliate Marketing.

It’s popular among influencers but can also be used by brands to promote products or services that align with their own.

If you already have marketing assets that are performing well, such as a website that generates leads or an engaged social media network, affiliate marketing is a great way to further leverage those assets. Choose a product or brand that closely aligns with what you sell – but does not compete with you – and promote it to your audience.

On the flip side, it’s a cost-effective method of spreading brand awareness and a good alternative to influencer marketing. You can to generate more revenue. And the best part is that every business can design its own rules when launching an affiliate program.

We provide high-quality and cost-effective services relating to statutory reporting (including Companies Act and Other Governing Laws )

In contrast to acquisition marketing where the focus is on acquiring new customers, customer marketing is focusing on retaining your existing customers. The end goal is to delight your customers with your product or service as well as excellent customer service to turn them into brand advocates.

The cost of acquisition is much higher than the cost to retain or upsell existing customers, so brands can benefit from investing in this type of marketing.

It is a type of customer marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term brand loyalty.

It’s not focused on short-term wins or sales transactions but rather on creating brand evangelists who will promote the brand.

The key to doing this is by focusing on delighting your customers who are already satisfied with your brand. Start by using  to run a  (NPS) campaign to help you find out who those customers are.

Some brands target college students, and who better to market to them than their peers?

Campus marketing is the process of promoting products or services to students on campus. It often involves brand ambassadors who bring awareness to the business.

You’ll often see campus marketers promoting products at event booths, hosting their own events, and handing out giveaways.

You’ve got an event coming up to launch a new product. Now, how do you get your target audience to show up? That’s event marketing

It requires brands to plan a promotion strategy, develop creative assets to create anticipation, and determine the right channels to spread awareness.

An event – whether it’s a workshop, seminar, trade show, conference, or pop-up shop – helps brands connect directly with their target audience and build lasting relationships.

Interactive marketing is a trigger-based marketing strategy that creates a dialogue between a brand and its audience. The brand adapts its approach based on the user’s behavior.

For instance, let’s say you’re on a bookstore website and searching for a memoir. The next time you log on, you may see recommendations for more memoirs from other authors. This strategy meets consumers where they’re at and adjusts to meet their needs.

Multicultural Marketing is devising and executing a marketing campaign that targets people of different ethnicities and cultures within a brand’s overarching audience.

It involves in-depth research to understand those communities needs and values, and figuring out the right messaging to resonate with that group.

Unlike informative marketing,it taps into users’ emotions. It aims to make an audience feel something, associate those emotions with a brand, and trigger desired actions.

There are many techniques, including the scarcity principle or adding .99 to a price, that can aid in persuading consumers to purchase a product or service.

However, it only works if you understand your buyer persona and know what will resonate with your target audience.